Human Resources Certification Institute (HRCI) Practice Exam 2026 - Free HRCI Practice Questions and Study Guide

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What is 'employer branding'?

The average salary offered by a company

The promotion of a company as a desirable place to work

Employer branding refers to the strategy of promoting a company's image and culture to attract and retain top talent. It encompasses the values, work environment, and overall experience a potential or current employee can expect from the organization. By positioning the company as a desirable place to work, employer branding plays a crucial role in shaping perceptions of the organization within the job market.

This branding enhances the company's ability to attract skilled candidates who align with its mission and values, thereby fostering a strong workforce and improving overall employee engagement and retention rates. In a competitive job market, a strong employer brand can lead to a significant advantage in attracting high-quality applicants who resonate with the company's identity and aspirations.

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The policy on employee benefits

The training program for new hires

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